Bangkok Bank will organize the 14th Bualuang SME Fair @ Bangkok Bank 2023 in front of Bangkok Bank’s head office on Silom Road on December 8, 2023, featuring more than 200 items of quality products from 85 leading Thai SMEs including consumer products, home decor, fresh food and processed food to help stimulate year-end spending and provide opportunities for entrepreneurs. As a trusted partner, the Bank will offer the “Digital Transformation for SME” seminar to provide business knowledge in the digital age to entrepreneurs to help them adapt to change and grow sustainably in 2024.
Bangkok Bank’s Executive Vice President in charge of Business Banking Mr. Than Siripokee said that the Bank is preparing to hold the 14th Bualuang SME Fair @ Bangkok Bank. This is one of the Bank’s important activities organized near the end of the year continuously since 2009 (except during 2020-2021 due to the Covid-19 outbreak) to provide a space for SME entrepreneurs to present their quality products at special prices to consumers. This fair was first initiated by the former Executive Chairman Mr. Kosit Panpiemras with an aim to expand marketing channels and income for entrepreneurs who are members of the Bualuang SME Club. At the same time, this activity also helps stimulate year-end spending during the New Year festival.
“Last year, the Bualuang SME Fair received good response from consumers, resulting in a combined sales value of 8.5 million baht in one day. This year, the Bank and the Bualuang SME Club selected SME operators with excellent quality products to offer to consumers at special prices. In addition to allowing buyers to purchase souvenirs and gifts for the New Year festival, the fair provides SME operators with opportunities to engage buyers. This reinforces the Bank’s commitment as a trusted partner who not only provides customers with financial support, but also plays a part in helping the Thai economy and society by promoting consumer spending at the end of the year,” said Mr. Than.
The 14th Bualuang SME Fair @ Bangkok Bank features 85 booths, an increase of 15 booths from last year. The prices are 30-50% lower than the market price covering best-selling products such as Romar suitcases, Huskies bags, PASAYA bed sheets, SUPER LOCK storage containers and more.
To equip SME operators with more knowledge and skills, the fair features the “Digital Transformation for SME” seminar for the first time. The seminar aims to promote knowledge and share experiences with Bualuang SME Club members and other SME operators from leading organizations, namely the Thailand Board of Investment (BOI), Digital Economy Promotion Agency (DEPA), National Innovation Agency (NIA) and Thailand Institute of Scientific and Technological Research (TISTR). Such knowledge will enable SME operators to effectively cope with changes in economic conditions and regulations in the digital era. In addition, the organizations invited will set up booths to provide advice about various issues: the BOI about domestic and overseas investment, DEPA on digital transformation, NIA about developing an SME business to be an innovation organization, while the TISTR’s booth will support research and development plans to solve issues for the manufacturing and service sectors.
Moreover, this is the first time that Bangkok Bank will present awards to SME with outstanding performance in three areas including digital transformation (adopting digital technology to successfully increase new business opportunities), sustainability (establishing environmental policy focusing on zero waste, pollution reduction and community), and leveraging research (using research to create new products). This will encourage business operators to continually improve their business operations in various aspects.
The 14th Bualuang SME Fair @ Bangkok Bank will be held on December 8, 2023, from 7:00 a.m. to 6:00 p.m. in front of Bangkok Bank’s Head Office on Silom Road. The Digital Transformation for SME seminar will be held at the Komut room, 29th floor, from 1:00 p.m. to 4:30 p.m., simply register for the event by scanning the QR code (seats are limited).
For more information, please contact Bualuang SME Club by calling 086-355-0136 / 086-355-0137 or E-mail: blcsmes@gmail.com